The Toy Insider

Playing up positive attention.

Choosing the best toys is serious business. And The Toy Insider was in need of a more serious — but seriously fun — image to present to parents, grandparents and other gift givers.

With widely read buying guides, and appearances by The Toy Insider Mom on national and large-market television, the company turned to Studio Bold to develop a website worthy of its stellar reputation. So we made a bright, happy site that is friendly and highly functional. Users easily find what they’re looking for, and can search, read toy reviews and enter sweepstakes all without leaving the site. We also made the new site mobile responsive so shoppers can count on The Toy Insider for advice when they’re shopping on the go.

The Little
Things That

It’s a great story.

But it’s about more than just telling your story. It’s about telling the same story everywhere you’re seen and heard.

Having a nice, tight, cohesive brand with elements that people recognize and remember is a powerful thing.

Marissa DiBartolo

Marissa DiBartolo

Senior Editor, Adventure Publishing Group

“The Toy Insider has many different features, including gift guides, reviews, blog posts, and more. With thousands of people looking at our site every single day, we wanted to make sure it was fun and attractive as well as professional. Thanks to Studio Bold, now we have a website that looks beautiful and is easy to use across all platforms. Studio Bold’s redesign allowed us to flawlessly connect all of our features, as well as helped us to increase our traffic and boosted our SEO.”

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