Pinterest is the hot new site that everyone’s been talking about. To many it is simply a fun tool to collect and learn new things. But have you ever thought of using Pinterest for your business? We’ve got a great way to use Pinterest to actually help you develop your brand’s visual style.
What is your brand’s personality? What are the adjectives you’d use to describe your brand? For many of our new business clients it is easy to describe their brand style with words. However, a key component to expressing your brand’s personality is being intentional about what visuals you use to represent these words.
An easy way to find a visual style to represent your brand personality is to create a style board for your brand. This process starts with gathering a collection of visuals that inspire you and reflect the adjectives you use to describe your brand. You may be inspired by:
- Photos you take
- Products you buy
- Fashion
- Blogs you read
- Food
- Cards
- Celebrities
- Art
- Home Decor
- Fabrics
- Dishes
- Scrapbook products
- Photos
- Clothes
- Fonts
- Graphics
- Magazines and catalogs
- Giftwrap
- Color combinations in print, nature, paint
- Product packaging
Using Pinterest for Your Business
You can use Pinterest to house this visual inspiration and use it to determine your visual style. (Here’s a helpful article for those of you who are beginners on Pinterest.)
From robinredd.typepad.com
Step 1: Create a board on Pinterest.
• Call it “My Brand” or name it after the adjectives you are using to describe your brand.
Step 2: Start “pinning” things that represent your brand.
• Repin things from other people’s boards
• Go to your favorite websites and pin images from them.
• Use Google images or a stock photo site to search for keywords of brand-specific items, colors or concepts
Step 3: Review your board and find similarities in the items.
(Delete the images that don’t seem to fit or move them to a second board called “not my brand”.)
• Is there a consistent color-palette forming?
• Are the items similar in personality – all elegant and luxurious or handmade and crafty? Traditional or contemporary? Serious or fun?
• Do the items seem to be of a similar era?
Now you have a reference tool that you can keep coming back to. This will be helpful when working with your designers and writers and any vendors you may be using to help you market your brand. It will also help ensure that your style remains consistent throughout all the aspects of your brand from printed materials to web to social media and advertising.
We want to here from you! Did this exercise work for you? Once you’ve got your board created please share it with us in the comments or on our Facebook Page so that we can “follow” it on Pinterest. How else have you tried using Pinterest for your business?
And don’t forget to visit Studio Bold on Pinterest to see the latest style boards we’re cooking up for our current clients.
